250901 GQ Hong Kong on Instagram with j-hope for Audemars Piguet

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> Audemars Piguet has brought together individuals who share similar values, forming the “AP family.” Among them, South Korean superstar J-Hope appeared in this anniversary campaign. Rising to global fame as a member of the renowned K-pop group BTS, J-Hope is celebrated for his boundless energy and electrifying stage presence.

> On set with Audemars Piguet, J-Hope remarked: “In the end, I feel like everything I’m doing now is going to be my legacy,” This belief is reflected in his approach to style—marked by bold, experimental choices that fuse retro-futurism with Pop Art elements. His distinctive aesthetic has even earned its own nickname, “Hobicore.”