Hi r/bangtan 💜

I'm conducting independent academic research for a university International Business course paper examining BTS's global cultural impact and the ARMY fan community as a case study.

About the project: The research explores how BTS succeeded internationally without traditional music industry gatekeepers, the role ARMY plays as a global fan community, and BTS's broader cultural and soft power impact. The methodology combines existing academic sources, the Harvard Business School BTS & ARMY case study, and this primary fan survey.

About the survey: 14 questions covering how you discovered BTS, how you engage as a fan, your perceptions of South Korea, and what you believe drove BTS's global success. Takes approximately 3-4 minutes.

Personal information: No personal information is required. The survey is completely anonymous. You will only be asked for your country of origin and age range for demographic purposes.

Survey link: [https://tally.so/r/aQjpgB]

I am happy to answer any questions in the comments below. Thank you so much for your time and participation 💜

Note: Survey will close on April 30th