251212 VOGUE Hong Kong on Instagram Story ft. Jungkook for CHANEL

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Expensive and rich 🙂‍↕️

Can I just say, this whole campaign has been my FAVORITE of all the shoots he’s done for various brands and magazines? 💜 I think it’s the B&W, his hair, the cardigan, his gaze – collectively, they’ve managed to capture Jungkook’s essence that feels the truest to me, one that I know to be the JK that we hang out with on lives and who shares recipes with us on Weverse, our sweetheart maknae with a heart of gold.

Also makes me nostalgic for a distant future, in a weird way :’) did not expect this from CHANEL but I’m grateful all the same.