Hi there! 👋

I’m a student at the University of Technology, currently studying BSc Banking and International Finance, and I’m conducting an academic research survey that looks at the global impact of BTS and how cultural phenomena like K-pop contribute to South Korea’s cultural capital, soft power, and economic outcomes (such as tourism and foreign direct investment).

What is the survey about?
This study explores how global audiences especially ARMY perceive the role of BTS in shaping South Korea’s international image, global branding, digital influence, and economic attractiveness. It focuses on cultural engagement, online networks, and the broader impact of cultural industries.

Who can participate?

ARMY / BTS fans
Ages 15+

Survey details:

Takes approximately 8–10 minutes
Participation is completely voluntary

Personal information disclaimer:
No personal identifying information (such as name or email address) is required. All responses are anonymous and confidential, used only for academic purposes, and analyzed in aggregate form. There are no right or wrong answers just your honest thoughts and experiences.

Here is the link:https://forms.gle/ppjqkDMTqUMBA4RL8

Questions welcome!
I’m happy to answer any questions you may have, so please feel free to ask in the comments 💜

Thank you so much for your time and support it truly means a lot!